In the era of content creation, how far is too far?

In recent news, a video surfaced online featuring singer Kevin Kioko, known as Bahati, and his wife, influencer Diana Marua, in a compromising position. The video showed Bahati beneath Diana's private parts, with him recording the scene. The explicit nature of the video sparked mixed reactions, with many questioning the appropriateness of sharing such content that would have been better kept private.

This begs the question: How far should content creators go in the pursuit of fame and engagement?

Diana and Bahati are young parents to an adopted teenager and two toddlers. Their children have social media pages dedicated to them, which means they will eventually have access to what is posted about their family. Given their reputation for seeking attention, are they losing touch with the morals and culture of society?

While it is acknowledged that they are free to explore their intimacy as a married couple, where do boundaries lie when it comes to respecting each other and the public? They share explicit content with their followers, many of whom view them as family goals, relationship goals, and role models.

Unfortunately, the damage is already done, and it seems unlikely that this couple will express any remorse or acknowledge the potential consequences such a video may bring, such as losing brand partnerships or respect from their community and families. Only time will tell. Moving forward, here are a few suggestions the couple could consider before oversharing content that does not enhance their image or contribute positively to society—unless their intention is to become known for explicit content that "unites Kenyans."

Dear Diana and Bahati (Diana, as the older one, it is hoped that you would know better), please consider being sensitive to cultural, social, and emotional aspects. Understand that certain topics or events may be triggering or offensive to individuals. Show empathy and refrain from creating content that could be disrespectful or hurtful. Additionally, it is essential to respect the privacy, dignity, and feelings of others. Our society values privacy while being judgmental when such situations arise.

Furthermore, take into account the age, interests, and sensitivities of your target audience. Ensure that your content is suitable and appropriate for your intended viewers. When necessary, use content warnings or age restrictions.

Lastly, consider the legal and ethical boundaries on the platforms where you share such videos. As influencers, you are keen on amassing a large number of followers. Each social media platform has its own community guidelines and policies. Familiarize yourselves with these guidelines to avoid violations and potential consequences such as content removal, account suspension, or deletion.

Ultimately, exercise your judgment and contemplate the potential impact and repercussions of your content. Responsible, respectful, and mindful content creation can strike the right balance on social media.

And if all else fails to resonate, perhaps it is best to leave the cameras out of your bedroom.